Nick Merlino, Senior Housing Consultants, COO take-aways from the Spring NIC conference

The senior housing and care sector enters 2025 on a wave of optimism, bolstered by favorable demographic trends, robust demand, and strengthening market conditions.

The sector’s growth is driven by a steadily aging population and increasing demand for senior housing. Occupancy rates are projected to remain strong, averaging in the mid-90% range, a testament to the sector’s appeal and operational excellence. Meanwhile, rent growth is expected to surpass historical averages, reflecting operators’ ability to adapt and thrive in this evolving market.

Key financial metrics signal continued improvement in 2025:

Overall, the outlook for senior housing and care in 2025 is bright. Favorable demographics, robust demand, and limited new supply are expected to drive operational and financial success. While challenges persist, such as political uncertainties and rising costs, the sector’s fundamentals remain strong.

Nick Merlino, Chief Operating Officer, graduated with a BA in Business Management from Loras College in Dubuque, Iowa. Nick has spent his entire professional career in the senior living industry, bringing over a decade of experience to Senior Housing Consultants. Nick has served at several senior living operators, most recently as Director of Financial Planning & Analysis at a West Coast-based operator managing a business unit with annual revenues exceeding $500 million. With a comprehensive background ranging from finance, analytics and operations, Nick has a proven track record in developing and implementing strategic plans for financial and operational success. Nick demonstrates a deep commitment to enhancing outcomes for senior living communities and the residents who call them home.